Cookie Wizard
Bakery/Handcrafted Cookies

During this freelance project, I collaborated with a local Charlotte entrepreneur launching Cookie Wizard, a playful and magical cookie business. She needed a brand identity that captured the whimsical nature of her offerings, so I helped refine her vision and crafted a unique identity that resonated with her and her business.

I designed a custom logo that aligned with the brand’s personality and expanded the visual identity to include packaging and merchandise. This included to-go boxes, cookie sleeves, and promotional materials, ensuring a cohesive and professional look from the start.

By creating these key brand assets, I helped Cookie Wizard make a memorable first impression and set the stage for its future growth.

Services: art direction, branding + identity, illustration, packaging