Felix Cat Insurance
Cat Dad Campaign | Brand Awareness
Felix Cat Insurance is dedicated to supporting the unique needs of cats and their owners. With fewer than 1% of cats insured in the U.S., the brand saw an opportunity to spark awareness through a campaign built specifically for modern cat parents, especially the growing number of male cat adopters.
To connect with this audience ahead of Father’s Day, we launched a limited-edition Cat Dad Hoodie featuring a built-in pouch for cats. All proceeds benefited a feline-focused nonprofit, and the campaign helped grow awareness and build community through social media, influencer partnerships, PR, and lifestyle content.
I designed the hoodie and led brand direction across all visual touch-points, ensuring cohesion on the Shopify microsite, PR assets, social content, and product photography. Collaborating with my team and vendors, we aligned production with brand standards, captured lifestyle imagery, and produced a TikTok featuring my cat to drive authentic, creator-led engagement.
The campaign exceeded all goals, earning 1.6B media impressions, a 16.5% increase in social following, national media coverage, and a nomination for a PRWeek Award recognizing excellence in brand campaigns.
Services: art direction, hoodie design, digital design, photography, tiktok video, animation
Social designs: Shelby Warwood
Content strategy: Lizz Caputo
Shout out to the Felix Cat Insurance team!
We tapped into cultural relevance and shifting consumer behavior by creating a campaign centered around the growing trend of male cat ownership. To bring this to life, we launched a limited-edition “Cat Dad” hoodie with a built-in cat pouch just ahead of Father’s Day.
Our multi-channel approach was designed to meet cat dads where they are, combining a custom microsite, engaging PR assets, targeted paid social, and curated influencer content. We partnered with celebrity cat dad Derek Hough and social media creator Abram Engle and his cat Kurt to expand our reach and lend authenticity.
To foster connection and conversation, we built a sense of community through the #CatDadClub, encouraging user-generated content and playful social interaction.
