Fortryllet Boutique
Florals | Event Styling

Fortryllet Boutique is a Norwegian-owned floral shop that specializes in creating rare and distinctive bouquets, as well as offering on-site event styling services. The name “Fortryllet,” meaning “enchanted” in Norwegian, reflects the boutique's mission to bring a touch of magic to every arrangement and event.

For this project, I developed a visual identity that reflects the brand’s core values, sophistication, uniqueness, and a deep connection to nature. The logo is elegant and organic that echo the beauty and charm of Norway’s landscapes, while the color palette combines soft neutrals with subtle, earthy tones to evoke a sense of both timelessness and enchantment.

The brand was designed to feel approachable yet refined, with a focus on showcasing the boutique’s dedication to creating personalized, rare floral designs and bespoke event styling. The overall identity reflects a business rooted in passion, authenticity, and a love for floral artistry.

Services: art direction, branding + identity