The Relatives
Nonprofit | Youth + Family Support Services

The Relatives is a Charlotte-based nonprofit that provides critical services to youth and young adults in crisis, focusing on housing, mentorship, and resources to help them build stable futures.

I designed the organization’s logo to reflect its core values: care, connection, and safety. The new mark features a house formed by interwoven hands, symbolizing protection, unity, and the supportive foundation The Relatives offers the community. As part of the rebrand, I refined the color palette to introduce a softer, more approachable blue that aligns with the organization’s mission of empowerment and stability.

A highlight of this project is seeing the new logo featured on the physical On-Ramp Resource Center building in Charlotte, NC serving as a strong visual symbol of welcome and support.

Services: branding + identity, logo design