PetPartners
Pet Insurance | Companion Animal Wellness

PetPartners offers thoughtfully crafted pet insurance for cats and dogs, built on the belief that pets are family. Their coverage supports both everyday wellness and unexpected care, helping pets live healthier, happier lives alongside the people who love them.

Together with my team, we helped refresh the brand’s visual identity by building on existing elements and elevating them through refined patterns, updated illustrations, and a softened color palette. These additions brought warmth and personality into the brand while maintaining its trust-driven foundation.

This updated identity was applied across all brand touch-points to ensure consistency, clarity, and stronger recognition. A complete brand guide was developed to support this system and carry the visual language forward cohesively.

Services: art direction, visual brand development, illustration, print + digital design.
Copy: Dylan Austin
Co-Illustrator: Shelby Warwood