Rockin’ Green Detergent
Eco-Friendly/Laundry Products

Rockin' Green is an eco-conscious brand known for its high-performance, environmentally-friendly laundry detergents. Committed to providing a clean, sustainable solution for everyday laundry needs, Rockin' Green has built a loyal customer base focused on quality and eco-friendliness.

I worked closely with the marketing team to elevate the brand's presence in retention marketing. While the logo and color palette were already established, my role was to refine and amplify these elements for a more cohesive brand experience. I focused on ensuring consistency across all marketing materials, reinforcing the brand’s voice and values, and creating a stronger visual connection with customers.

By maintaining alignment with the existing brand identity and refining the application across key touch-points, I helped Rockin' Green build a stronger, more consistent presence that resonated deeply with its audience.

Services: art direction, visual brand development, photography, illustration, digital design